An SEO Guide Step by Step
Today I am about to share with you 75 keys that can easily on your website to increase visitors from search engines. I have tried to organize and classify all the steps that I follow and the tools I use most to SEO.
I am sure that this SEO Manual You can significantly increase your visits. Because ultimately the good position in Google means more visitors, which is what insurance for all we care.If you want to learn more about SEO , in this article I resolve some doubts and answer 50 questions about SEO .
- Bruno, then, to see what I find out. If you're going to tell all your tricks and all your secrets of SEO, how will you live? - Never mind, I'll tell you all that today, but know not what tomorrow.
Learn SEO and SEO without being a skilled programmer
I have tried to select those keys for which you did not need a great knowledge of html or editing your own publishing system. As the issue of scheduling your page is very important, most of which are explained simple changes, or you
you can help in any Plugin. If you useWordPress you're in luck. As it is the most used platform, I have proposed several plugins for search engine positioning. In another article I have compiled some more:"The 40 best SEO WordPress Plugins" .
Positioning through Google Keywords
1 Choose well your keywords: define what searches people are going to try to position does. Consider the number of searches for each term to find your best keywords. You can use Google Trends to define your strategy natural Google rankings.
2 Check the competition: You can use the following tool to check not only the number of searches for each keyword, but also competition they have. So you know that words are more affordable as the popularity of your web: Keyword Tool for Google Adwords
3 Measure the density of the words: Scan your website and discover what words are used more. Try to repeat over those that want to place well. Use this tool Ninja Internet
Use keywords 4: Use them in your texts, labels and categories. The first 200 words of each page are worth more, so it's good idea to intro summarizing the article. At the same time encourage the rest of the reading, you take advantage of to position your words.
5 Keywords in titles and bold: If you can you use them to create titles and step echo on them for your content. If you can point out some bold on every item it easier to put Google to catalogarte.
6 Measures and analyzes your natural rankings for different keywords: Check your rankings in search engines for all your keywords. You can use the following free tool to install on your computer: CuteRank tell you the page number where you walk in Google for each search.
Configuring Site to SEO Manual
7 Meta description and title: Define for each page of your website a description and a title in the Meta tags of each <head>. These are the titles and descriptions will look in Google and you intend to attract attention. If you use WordPress you can use for example All in One SEO Pack . You will have a new edition SEO forms on each item.
Url friendly and edited 8: Uses a writing system URL to be like your titles. You can shorten and edit to contain the largest number of keywords. In WordPress you can change this feature in Settings, and you can edit each URL into editing each article.
9 Creating and sending sitemap to search engines: Sitemaps help search engines to index your site and keep them updated on your cache. Google and Bing have their own pages for you to send them your files. You can use XML Sitemaps Generator
10 Automate sending sitemaps: As sitemap submissions should do it every time there is a change, it is best to automate it. With WordPress you can do with the plugin Google XML Sitemaps
11 Transcribe your audiovisual content:The content of your videos or is not indexed by Google so its a good idea to text transcript and if you can find space.
12. Favicon: The favicon is the small logo that appears in each tab and favorites and identifies each web. You can create your own and upload it to your template: http://www.favicon.cc/
13 Avoid using cookies: unnecessary requests and problems with data privacy.
14 Use rel = "author": Sets the authorship of your publications and shows the author's image search engine. It will help to draw the attention of your items and give them personality into Google.
The images in the search engine positioning
15 Title and Description: Includes all images in the TITLE and ALT tags. If search engines do not know what they are and can not index them. If you're really lazy you can use SEO Friendly Images in WordPress to fill automatically.
Specifies the size 16: Always define which is the size of the image, either in Html with their width and heigh labels, or WordPress to publish. If the browser does not change the page size to the completed image and will not be any good until fully charged. Google wants you from the first moment our sizes are going to be, look no get older.
17 Do not scale images in HTML: Decide which is the size of each image in the article and upload that size. If belittle or html editor with the blog, you will be having to carry large alike.
18 Optimizing images for the Web: Use a compressor or save for Web in Photoshop. No maximum image quality is needed for web and images occupy much data download. We want the page to load as quickly as possible. You can use the blog tool Smush it , which lets you automatically improve compression of your images.
19 Combine images using CSS sprites: If your template or design uses many small images together, it is recommended that you combine into a single image and define the links using CSS sprites.
Watch the links for a good SEO
20. diversified Anchor text: These are the words that can click to visit your website. We try to link us descriptively, using keywords and not always the same, but varying them, making them look as natural recommendations. You can use: Backlink Anchor Text Analysis
21 Check broken links: Google hates us if we visit links that do not work. We help all our links and check regularly, every week. With this online tool is simple and tell us which do not work: InternetMarketingNinjas
22 Avoid redirects: both our site and when link to other pages. The above tool will also tell us that links have to be redirected to another address and suggests that's cut steps.
23 Automating the search for broken links: We may use a WordPress plugin to warn us when a link goes down: Broken Link Checker
Meet 24 PageRank: This is the valuation that Google does 0 to 10 for each site on its position and authority. Meet and measured the evolution of your PageRank and sites that link or you intend to exchange links. You can use http://pgchecker.info
25 links not malicious or illegal content: Google penalizes pages that link content with viruses or declared pirate.
Search 26 wherein linking to your competition: Learn from your strategy as well as find new ways to get links and improve positioning.
27 Use internal links: Search where noted elsewhere in your website and get used to naturally link your articles together.
We avoid duplicate content
Original texts 28: Make sure all your articles are original. If not Google be the first to know and negatively marked out your page. You can use Copyscape .
29.-index our duplicate content: add some non-index tag on our pages where repeated our content out: the category, file dates and labels. With All in One SEO Pack in WordPress we can configure.
30 Home just shows: We will not include the full text of the articles in the front page of our blog, only a portion of sample and a Read More link But Google will have duplicated the same texts and the item itself. only will no longer have exclusive content.
Meta Description and Title 31 without repeating: In the descriptions for search engines can not have any because it would create another conflict repeated seekers.
32 Canonical URL: Make sure your web address is canonical: http://brunovd.com and http://www.brunovd.com
33 The same design for web and mobile is preferable to use an adaptive or Responsive design that allows us to have the same design for all devices. If we have two different versions, search engines will find duplicate content and will have to have two parallel copies of the site.
Your Style Guide SEO
34 Create fun and original content: Make these make the reader stay longer on your site and to see other pages of the site. Every time Google has more factors into account usability and stay on your website, so the trick is to be more great and noteworthy. Study time and the bounce rate for each item to turn your readers what they prefer.
35 long Contents: If your page is 4 paragraphs the reader will not last much longer than 20 seconds. Try to get more ambitious content and longer retain the reader. That if, without going, because you might fall into the opposite error and significantly increase the loading time of the page.
36 Take care of your visitors from devices: Visits from mobile phones and tablets are an important part of the statistics and have to watch the presentation and usability of your site for these resolutions. If you want longer they are on your page you should have a customizable design or alternatively a version of the mobile web. You can check your website for all resolutions and devices with this tool: Screenfly
37 Post regularly: Searchers appreciate that your website is current and alive.Try to post at least weekly to be listed as an active source of information. If your website is static, try to create a blog section you can post more often and make Landing Pages to attract different types of searches search engine
38 Participate and connect with your community: It will be the best way for you and link you mentioned. Help others and resolves questions of comments. Interact and participate with that community interested in your content. If you need to review ideas Social Media, I recommend the Manual of Community Manager 8 free guides .
39 Protocol after each item: After publishing each article runs a protocol actions that go refined over time. This should take about 20 minutes and is very important to do after publishing each article or page. We may publish on Twitter, Facebook, Pinterest, G +, Groups Linkedin, forums in which you participate, comment on articles, directories, aggregators favorites ... The initial work is good to get some first links on websites and shared on social networks . Your articles are always visible in the search engines the first 4 days, so the initial push helps increase visits in those better days.
40 Guest Blogging: Write an article on other blogs guest. You can raise awareness in other areas and also get quality links to your website. Many blogs accept it or you can propose. For example, if you write about Social Media marketing and you can send your articles to PuroMarketing .
41 offers some valuable content: Prepares and provides some content you offer from a landing page that can link and you can monitor the visits. Try it necessary to go to your page to access the content. It is good idea to combine it with the use of other tools such as Pay with a Tweet or Email Subscription withMailchimp .
42 Landing Page: Make a specific SEO work for different Landing Page that you can create to find ways to attract people to your website. Position content for certain keywords and monitors the visits you get to that page through search engines.
43 Watch the reader: Removes unnecessary publicity such that you are not giving any money from your website. Save loading time and improve the usability of your page.
Avoid penalties from Google
44 Do not put keywords out of context: Do not use a technique of putting keywords in text massively no sense to increase the density or entertaining.
45 Do not put hidden text: Google heavily penalizes the technique of writing text that the reader does not see, below pictures, videos or other layers, in order to position certain terms.
46 Avoid mistakes you can Code: Searchers prefer those pages with code that meets the standards and will be correct for most situations. The best way we know how our code is correct, is to use the tool of W3C Markup Validator
47 Go easy exchange links: It's ok to have some (5 to 20) exchange links with other sites, provided they are of a very akin to our theme and have real participation between the two.RECOMMEND create vast collections of links exchanged with other sites of various themes or different specialties. Best of all you earn will be because you deserve it.
Reduce the load time of your page and Google will love you much
48 Measures and improves the speed of your site: This is another of the most important factors in a good position and can use various tools to measure it.With Google Page Speed will tell many points where we can improve our speed. Another common tool is the application for Chrome YSlow , which will also give us many recommendations.
49 Do not abuse the codes in javascript:Check how many uses javascript your page and try to save where they are not needed. We like to put him many functions and effects websites, regardless of the weight that entails.
Eliminates 50 WordPress plugins:Uninstall all plugins that do not use and try to save those who can. Values in each case gives you the functions and size and work that give the web each time it is loaded. From 600kb data loading javascript in your homepage, is beginning to be too much. You can know that outweigh plugins with P3 Plugin Profiler . In the Course of WordPress that I installed and tried many plugins, but then also have to analyze your speed and remove the majority who are not really useful. Inour Classroom Course CM WordPressinstalled and tried many plugins, but in the end always plays evaluate which it is worth staying.
Post 51 after the code javascript: Try to place the burden of javascript as far back as possible code. If you must be in the header, which is the end. If it can be in the body, at the end also. This prevents the page to display the contents wait until the java loaded.
52 Delay or defer loading javascript:You can use html and java code to force load at the end plugins javascript. In WordPress we have this component that helps us carry our heavier plugins after displaying the page content: Lazy Widget Loader
53 Save and clean your code: Your code is not what most occupies, but opens many times. You can clean your html, css and php files and compress unnecessary entries with the help of a tool.
54 Minimize your CSS and Java: You can use the tool Minify for any web page to combine and reduce your CSS and Java files. In WordPress you can access it through the plugin W3 Total Cache .
55 Combine your Javascript: If you have more than 3 or 4 javascript to be loaded on every page, is a good idea to combine them into a single file and save requests and time. Maybe it's part of the article in which more knowledge is needed, but with a very basic idea of java together be known. In WordPress you can use JS & CSS Script Optimizer
56 Use the page: If your content is very long and for presentations of blog articles, we paginate the contents so that they are not too long and heavy.The blog page should be limited to 5 or 6 items, and always just a sample or a header, not complete.
57 Reduce the number of DNS queries:Try not link or upload images from many different domains. Try doing all http requests to your own domain. But take long to resolve the different requests and greatly increase the load time
58 Few http calls: We recommend that our pages do the least possible number of requests to the server. I recommend that no tool 25 passes GTmetrix you measure and analyze this data.
59 in gzip Compress: We enable gzip compression, which is like the Zip code of the web.The explorers downloaded and processed faster so today is indispensable use. In WordPress we can enable the aforementioned plugin W3 Total Cache .
60 Use of the page cache: The cache is a copy of the page that saves the reader to not have to charge it the next time you ask for it. There are several types of systems cache.With W3 Total Cache or other plugins might help you with pictures too. Page rate increase notably in all cases.
61 Use cache for Java: java plugins have been that are the heaviest part of the web with the images, so if we keep in cache will also save many times its load.
62 To determine an expiration date the cache: We can manually set the validity of the cache, depending on the file type. Configure the variables with mod_expires and htaccess. If we can not ask the data too often or almost never. For images and javascript we can give an expiration date of 3 weeks and 3 days for text. In WordPress we help W3 Total Cache .
63 Using a CDN: A content distribution network is a system by which visitors enter a parallel copy of your website hosted on another server. We benefit from the protection, speed, and cache copies more features. Will need to be able to make some changes to your DNS server names. We can use for example the free version of CloudFlare
64 Do not use nested tables in html: It is quite common to fall into the mistake of using a table inside another, but can slow down long page. Sometimes it is not easy to realize and can discover with W3C Markup Validator
65 External Css styles not in the code. It is very common to apply the styles directly on the page and not in an external CSS file. If you use WordPress also happen to you. Try to use the predefined styles that you have the right editor, and if not try to write in the HTML tab and apply the styles that you have defined in your CSS. Save time loading and efficiency to make changes.
66 external Java script and not in the code. Also used to see much html and php code within javascript. It will always be preferable to link it from an external file, which in turn can be combined with others, to cache and minimize if possible.
67 Check load times for each page: Analyzes load times and rebound, and test alternatives and measures to improve usability. You can use again GTmetrix .
Essential tools to start with good SEO
68 rank so: A comprehensive tool to analyze our web initially. WooRank.com
69 Web Ceo: An online payment tool, but rather a free full version. It will help us monitor our links and keywords, while we can compare the data with Google Analytics. Web CEO Online
70 Screaming Frog: A tool to install on your computer. Analyzes and tracks like a search engine our website and allows us to improve fault. Screaming Frog SEO Spider Tool & Crawler Software
71 All in One SEO Pack: The most complete SEO for your WordPress plugin. It allows us to do many functions that we discussed in this article. All in One SEO Pack
72 SEO by Yoast:
Another alternative to the above, with many options and features to improve our search engine rankings. WordPress SEO by Yoast
73 W3 Total Cache: Cache is a plugin used in WordPress and more wonderful. There are other alternatives, but this is very very complete. It will help to improve the speed of our website. W3 Total Cache
74 SEO Tools SEO Chat: It's the biggest collection of free online tools to make SEO. Sure you get your website proving some useful information. Seo Tools SEO Chat - Search Engine Optimization Tools
And the last step in a good position in search engines SEO
75 Leave me a comment and link your blog: The community involvement is the most important point of all. If we want to get recommendations to connect with the people who make them. If your contribution is interesting you will get views from other readers. I will probably visit your blog and maybe you or I link you share on social networks. And in any case at least Google have linked our blogs and scored our relationship and participation.
I have limited to 200 comments this article, but I'd love you to comment and participate in any other. If you have any questions about SEO and SEO , I will be happy to resolve it in the comments of the post: 50 Questions and Answers about SEO . If what you need is a serious work in SEO and positioning, also I can help you out first to Google and take a survey and quote.
Now what? Now it's your turn
Now you can participate and connect with other readers in the most important part of the blog.
This article is especially dedicated to the 6th Promotion students Classroom Community Manager CM . It was a fantastic group and wanted somewhere to summarize them all SEO concepts seen in the course.
Thanks for reading my blog, participat
